Adyen's India Bet Pays Off Where Stripe & PayPal Failed

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Adyen’s India Bet Pays Off Where Stripe & PayPal Failed

Adyen Is Quietly Building an India Empire – And It’s Winning Where Stripe and PayPal Failed

At a Glance

Adyen’s India workforce has grown tenfold since 2023, now at 120 employees
India pre-tax income more than doubled in 2025, hitting €3.18 million
Global rivals Stripe and PayPal both pulled back from India; Adyen is doubling down
The Dutch fintech is betting big on UPI integration and AI-driven “agentic commerce”

While bigger names retreated, Adyen found its footing in one of the world’s toughest payment markets.

Dutch payments giant Adyen is going all-in on India, and the numbers back up the confidence. The Amsterdam-listed firm plans to keep hiring and expanding as it chases growth from cross-border commerce and India’s booming digital payments scene.

What’s happening

Adyen’s India team has grown tenfold since 2023, reaching 120 employees this year. The company’s India pre-tax income jumped from €1.45 million to €3.18 million ($3.5 million) in 2025. Globally, Adyen pulled in €1.06 billion ($1.23 billion) in net income last year.

This growth stands out because Stripe scaled back its India operations in 2024 over regulatory friction, and PayPal exited domestic payments entirely back in 2021. Adyen, by contrast, secured its payment aggregator and cross-border licenses in 2024 and has been building steadily since.

Why it matters for traders

Adyen is adapting to India’s UPI system and data localization rules, calling UPI essential to any real success there. It’s also positioning for “agentic commerce,” where AI handles purchases on a customer’s behalf, a space India’s payments regulator is already exploring.

What to watch

Whether Adyen’s India bet translates into broader stock momentum as agentic commerce frameworks take shape.

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Source: Reuters

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