McDonald’s Kiosks Are Driving Customers Away, And Wall Street Should Be Paying Attention
A wave of customer complaints about broken self-service kiosks and payment glitches is exposing cracks in McDonald’s digital-first strategy, just as Starbucks doubles down on human service. McDonald’s has leaned hard into kiosks and app ordering, cutting front-counter staff in the process. But the rollout has been messy – frozen screens, failed payments, and long […]
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